GNS brand project

Our brand is our most important asset. We have created guidelines to help us in all our applications of the GNS brand. Soon, we will be developing user guidance to support all of this branding work.

Our refreshed logo, colour palette, our GNS fonts and our tohu are delivered in our brand guidelines, and we are now working on bringing our sub brands into our refreshed brand framework. Our schedule of work for this extensive branding project is outlined below, delivered in four phases. There is much to do to support the business with its branding needs, and we are working at pace! 

We have a press pack on our GNS website for our partners and the media to access. You can download them, and our full guidelines pack by clicking the buttons below.

Download brand guidelines

Download our full brand guidelines pack – hosted on the intranet for staff use.

Brand guidelines for external use. These can be easily accessed from our GNS website.

GNS Branding project

Schedule of work

Phase 1
Logo updates, correct use - Styleguide v1.0
Updated logo versions
Construction grid - Safe areas
Colour versions
Co-branding
Brand architecture (internal, sponsorship and programs)
Minimum sizes
Phase 2
Brand elements and resources
Updated logo versions
Construction grid - Safe areas
Colour versions
Co-branding
Brand architecture (internal, sponsorship and programs)
Minimum sizes
Phase 3
Brand elements and products
Graphic resources: Illustration style - guidance for outsourced contracts
In progress - February 2025
Graphic resources: Videography style - guidance for outsourced contracts
Graphic resources: Photography style - guidance for outsourced contracts
GNS Powerpoint Template: Presentations
GNS Powerpoint Template: Reports
GNS Word Templates (letterheads, policies, reports, publications, etc)
Testing: ETA Feb 2025
GNS Business cards (x4)
GNS Paper products (Folders, Envelopes, Notepads)
Produced: under review
GNS Signage
Produced: under review
Phase 4
Products and corporate assets
Corporate print assets: Brochure system
TBC
Corporate presentation assets
In progress
Social media kit
In progress
Expo collaterals (Banners, booth design, lightboxes, brochures, video signage, etc)
In progress
The GNS communications team is always just a meeting, phone call, or email away.
Not sure who to contact directly? Email us at communications@gns.cri.nz