Products: Social Media Campaigns

Social media content and campaigns

New Zealand is home to more than four million social media users, meaning that is a critical place for us to share our science, promote our impact, grow awareness of our brand, and celebrate our partnerships and collaborations.

We use social media to drive people to our website, encouraging deeper engagement with our stories, data, and research. In emergency event response we use our social media channels to provide public information, and to support our partners by amplifying their public safety messages.

LinkedIn is GNS' largest social media audience with 14.2k followers*. Science and corporate content reaches working professionals including government, science, and industry connections.

Instagram

Instagram is a great channel to engage younger audiences, who enjoy visually driven content and stories that go behind the scenes of our science. GNS has 2.2k Instagram followers and GeoNet has 2.5k*.

Facebook

GNS' 10.8k* Facebook followers (+ GeoNet' 144k) engage with people centred stories and the latest science that impacts them. They tend to be an engaged audience that actively participates in online conversations.

X

X users are generally people who like to keep up with news and seek information on social media. Succinct science content is shared to 9.1k and GeoNet' 100k* followers.

*As at Jan 2025, including GNS and GeoNet followers.

GeoMap - Antarctica is not just ice

A social media campaign involves sharing communications products and activities to deliver a specific communications objective. It might include graphics, visuals, or a hashtag, and it will usually include a ‘call to action’ aligned to your goal. We can work with you to plan out a campaign (agreeing things like timing, approach, and success measures) and to develop wording and visual content for posts. We will also measure the performance of the campaign, so we know if it has been successful.

This week in science

Our ‘this week in science’ (TWIS) post is a regular product that we share on Instagram. Formatted as a visually compelling carousel (a series of swipe through graphics) it summarises recent work and its impact across our science themes. It drives engagement to our website, and directly to the stories we feature. For more information about our TWIS post, get in touch with your communications partner.

New kupu

Social media is a great place to highlight the impact of collaboration across science and with industry partners. We do this by sharing social media posts by partner organisations directly to our social channels or tagging them in the posts we make ourselves. Depending on campaign need, we also create and share content with our partners for them to use in their own posts about our collaborative work.

Hunga tonga: Volcano survey expedition

Social media channels are visual platforms. Using compelling graphics or video on social media captures attention, drives engagement, and makes our science more accessible. Different types of graphic and video content work best for different platforms – from vertical video for ‘stories’ and ‘reels’, to infographics and carousels. Our team can work with you to decide on a product or approach that will work best for you.